Aug 2023

Reset the Beat Campaign launched at Fortis Escorts Heart Institute

In a bid to address the alarming survival rate during sudden cardiac arrests (SCA) in India, Medtronic and Fortis Escorts Heart Institute have come together to launch the impactful nationwide campaign, "Reset the Beat." This initiative aims to increase awareness about SCA and cardio-pulmonary resuscitation (CPR) while equipping individuals with the life-saving skills needed to respond swiftly during critical situations. The campaign's launch event at the Fortis Escorts Heart Institute in New Delhi has set the stage for an extensive effort to change the narrative around SCA survival rates.


Understanding the Urgency:

Sudden cardiac arrest strikes without warning, and its consequences can be fatal if immediate action is not taken. A recent study revealed that the survival rate during an SCA in India is a mere 1.05%. This statistic paints a grim picture of the current state of emergency response and highlights the importance of timely medical intervention.


The 'Reset the Beat' Campaign:

At its core, the 'Reset the Beat' campaign is about empowerment through education. Over the course of three months, the campaign aims to train more than 1500 individuals in the art of hands-only CPR. These training workshops will be conducted across diverse locations, including hospitals, schools, colleges, railway stations, public markets, and police departments in Delhi and Chennai.


Celebrity Incidences Bring SCA to the Forefront:

Recent instances of well-known personalities succumbing to SCA have drawn significant attention to this life-threatening condition. These incidents have acted as a wake-up call, prompting a collective realization of the urgent need to spread awareness not only about SCA itself but also about the potential of CPR in saving lives.


An Innovative Approach to Education:

One of the unique aspects of the campaign is its focus on innovative education. Beyond physical training sessions, an interactive online platform has been designed to provide accessible resources to a wide audience. These resources include comprehensive training modules, informative videos, and practical guides, all aimed at enhancing knowledge of SCA signs and the appropriate responses. This digital approach ensures that healthcare professionals and everyday individuals alike can access vital information to improve their emergency response capabilities.


A Collaborative Effort with a Life-Saving Mission:

The collaboration between Medtronic and Fortis Escorts Heart Institute speaks to their shared commitment to improving cardiovascular health and increasing survival rates. Dr. Ashok Seth, Chairman of Fortis Escorts Heart Institute, and Mr. Michael Blackwell, Vice President and Managing Director of Medtronic India, were among the notable figures present at the campaign's launch event, underscoring the gravity of the initiative.


Empowering Communities for a Safer Future:

The 'Reset the Beat' campaign is not just about increasing awareness; it's about empowering communities to take control of critical situations. By training individuals in CPR and providing them with readily available resources, the campaign aims to turn bystanders into potential life-savers. With each person trained in CPR, the chances of survival during an SCA increase significantly, offering hope for a brighter future where more lives can be saved.


In a world where every second counts, the 'Reset the Beat' campaign takes a bold step towards transforming ordinary citizens into first responders. By arming communities with knowledge, skills, and the confidence to act, the campaign strives to rewrite the narrative of sudden cardiac arrests in India. The fight against SCA starts with awareness, education, and the belief that we can make a tangible difference in the lives of countless individuals.